Retention systems for your brands
One system, six moving parts, built to compound.
We don’t run retention as six separate services bolted together. Each one feeds the next — segmentation shapes strategy, strategy shapes every channel, and every channel feeds the analytics that sharpen segmentation again.
01
Customer segmentation & behavioural analysis
The foundation. We turn your customer data into segments that genuinely change what each customer receives — by behaviour, value and lifecycle stage.
What's included
- Core flows built and maintained: welcome, abandon, post-purchase, win-back
- A weekly campaign calendar, with copy and design included
- Deliverability and list health monitored on an ongoing basis
- A structured A/B testing programme, not one-off tests
- Web push set up for on-site capture and re-engagement
02
Retention strategy & campaign planning
A clear plan for what to send, to whom, and why — mapped to your margins. Built to move retention rate, conversion rate and returning revenue together.
What's included
- A 90-day retention calendar, mapped to your segments
- Campaign vs. flow prioritisation, ranked by margin impact
- Offer and discount governance, so promotions protect margin
- Channel mix planning across email, SMS, WhatsApp and push
- Clear KPI targets per segment, reviewed monthly
03
Email marketing & Web Push
A full email marketing agency service: flows, campaigns, copy and design that scale with your catalogue and your list.
What's included
- Core flows built and maintained: welcome, abandon, post-purchase, win-back
- A weekly campaign calendar, with copy and design included
- Deliverability and list health monitored on an ongoing basis
- A structured A/B testing programme, not one-off tests
- Web push set up for on-site capture and re-engagement
04
WhatsApp, SMS marketing & AI Calling
High-intent WhatsApp marketing and well-timed SMS for the moments that need immediate attention — without wearing out your audience.
What's included
- WhatsApp Business API setup, templates and approvals handled
- SMS flows reserved for genuinely time-sensitive moments
- AI calling for high-value recovery — big cart abandons, VIP win-back
- Cross-channel frequency governance, so no one gets over-messaged
- Opt-in and compliance management built in from day one
05
Automated customer journeys
Welcome, post-purchase, replenishment, cross-sell, win-back, and more — flows that run in the background and compound over time.
What's included
- Full lifecycle build: welcome, browse abandon, cart abandon, post-purchase, replenishment, cross-sell, win-back, sunset
- Dynamic content blocks that change by segment automatically
- Cross-channel orchestration — email, SMS and WhatsApp in one journey
- Ongoing testing and refinement, not a set-and-forget build
06
Loyalty, analytics & optimisation
Loyalty that rewards the right behaviour, and ongoing analysis so the whole system keeps getting sharper.
What's included
- Loyalty programme design — points, tiers or spend-based, whichever fits your margin
- Rewards tied to profitable behaviour: repeat purchase, referral, reviews
- Monthly retention analytics reporting, in plain language
- Cohort and LTV analysis to track what’s actually compounding
- A quarterly optimisation roadmap that feeds straight back into segmentation
Free Tool
See the repeat revenue you're currently leaving behind.
Four quick questions about your Shopify store, and we’ll give you a considered estimate of the repeat revenue a properly built retention system could add.
Revenue Estimator
Estimate Your Revenue Potential
Answer a few quick questions and see what a managed lifecycle marketing program could add to your yearly revenue.
FAQ
General FAQs
Put your text on the colorful background in a round-edged accordion box. This style offers two types of design options. So, you can maintain your design quality, elegance, and purpose at the same time. Leverage the Elementskit – All in one addon for Elementor for our other features.
Put your text on the colorful background in a round-edged accordion box. This style offers two types of design options. So, you can maintain your design quality, elegance, and purpose at the same time. Leverage the Elementskit – All in one addon for Elementor for our other features.
Put your text on the colorful background in a round-edged accordion box. This style offers two types of design options. So, you can maintain your design quality, elegance, and purpose at the same time. Leverage the Elementskit – All in one addon for Elementor for our other features.
Put your text on the colorful background in a round-edged accordion box. This style offers two types of design options. So, you can maintain your design quality, elegance, and purpose at the same time. Leverage the Elementskit – All in one addon for Elementor for our other features.
